10th July 2001


London based Audio Visual specialists Integrated Circles have completed a project to create a sophisticated demonstration facility named "Showcase", for Detica, the UK-based CRM consultancy which helps its clients harness technology to identify, attract and retain customers.

By working closely with Detica and their interior design team from an early stage, Integrated Circles using their highly specialised knowledge, were able to deliver a first class conference facility with unique audio visual systems built to demonstrate and demystify the relationships and interactions between businesses and customers when using state of the art e-business solutions.

Showcase, is unique in design and located within Detica's headquarters in Guildford, Surrey. State-of-the art designs and first class demonstrations will allow senior decision makers to visualise how the best practical approaches to CRM can truly enhance the experience of their customers and will provide an ideal opportunity for companies to bring together their top people from different departments to formulate coherent new customer strategies.

Integrated Circles was responsible for the design and installation of all the audio visual hardware including interactive projection systems, plasma screens, video, audio, computer graphic switching and control equipment. Among the many features installed, a specialised lighting control and dimming system allows the company to change the mood of a room. With the touch of a button, the company have the opportunity during presentations to switch between the various stages of the customer relationship, allowing the audience to experience processes using traditional technologies from office and home locations, together new media such as mobile and WAP enabled devices.

"Because of the nature of the client's business, this was a highly specialised and complex job. Fortunately, Detica were very exacting in their requirements and knew what the wanted to achieve. This allowed us to design and deliver a system that would best demonstrate their expertise, within a tight design and build schedule," explained Paul Nolan, Project Manager at Integrated Circles.

"Showcase" will give Detica the leading edge in this highly competitive market and we are delighted with the look and feel of this facility, which is very impressive.

"The demonstrations will spark new ideas and expert consultants from Detica will be on hand to challenge those ideas and facilitate the brainstorming process," said Nick Graham-Rack, CTO for Detica.

Established in 1978 Integrated Circles has designed and installed the audio visual display facilities in boardrooms, meeting rooms, conference rooms, presentation rooms and marketing suites at sites across the UK and abroad

System design and hardware installation is carried out solely by Integrated Circles which uses their own manufactured range of products to meet client specification and provide years of trouble free operation and examples of their work can be seen within Railtrack Headquarters at London's Euston Station, the boardroom of Thorn EMI, Theale and Lucent technologies Customer Solution Centre Swindon.

In addition to the design, installation and manufacture of systems for the corporate sector Integrated Circles is responsible for some of the most exciting and dynamic AV systems in museum and visitor centres throughout the UK and abroad.

About Integrated Circles

Integrated Circles specialise in the design, manufacture, project management, installation and maintenance of audio visual systems and interactive displays.

VideoStores, SoundStores, lighting dimmers, amplifiers and control systems area among the wide range of own brand products manufactured by Integrated Circles specifically for use in museums, visitor centres and boardrooms.

For further information about Integrated Circles and its products contact Michele Collier/Angela Green at The Edge Partnership on 01625 511966 or email: michele@edge-pr.co.uk / angela@edge-pr.co.uk.

About Detica

UK-based Detica helps its clients harness technology to identify, attract and retain customers. Detica is expert in applying Customer Relationship Management (CRM) and related technologies to gain insight into customer preferences, open up new customer contact channels and manage the interactions across all channels to create a compelling customer experience.

Working for some of the UK's largest companies - including BA, Lloyds TSB, NTL, AA, National Express and Orange - Detica provides impartial CRM advice and builds effective CRM solutions. The company's edge is its deep technology understanding and its ability to combine an enterprise's systems, information, processes and employees in a unified way to optimise customer profitability.

For further information please contact: Alex Neillands, Public Relations Manager, Detica.
Tel: 01483 442154 email: alex.neillands@detica.com

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